Bachelor of Business (Digital Marketing)

Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 02439G

The Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification.

Standard entry requirements

• Be at least 18 years of age.
• English level at TOEFL iBT60 or IELTS 6.0 (Academic) with no individual band less than IELTS 5.5 or Pearson Test of English (PTE) overall score 51, no section score less than 46.
• Completion of Australian Year 12 (or equivalent).

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