Master of Marketing (Professional)
Bond University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00017B
In todays highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences.
Structure
TOTAL CREDIT POINTS : 165
Subjects
- MKTG71-100: Marketing Fundamentals (10CP)
- MKTG71-205: Consumer Experiences and Behaviours (10CP)
- MKTG71-302: Integrated Marketing Communications (10CP)
- MKTG71-303: Market Research (10CP)
- MKTG71-312: Digital Marketing for Customer Engagement (10CP)
- MKTG71-315: Marketing Analytics (10CP)
- MKTG71-320: Strategic Marketing (10CP)
- STAT71-111: Business Statistics (10CP)
- STAT71-112: Quantitative Methods (10CP)
Standard entry requirements
Entry requirements may vary from country to country.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Gold Coast | International: $79,420 | No |
|
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