Bachelor of Advertising - 3 years
Collarts - Australian College of the Arts
Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 03392K
The Bachelor of Advertising course is perfect for students who want to become advertising professionals in the creative and arts industries, graduating with high-level skills and knowledge as a creative advertising and communication professional.
Structure
24 Units
Subjects
- Persuasion & Representation
- Introduction to Marketing & Advertising
- Critical Thinking
- Communication Design
- Media & Society
- Critical Survey
- Copywriting
- Advertising Campaign Strategy
- Applied Media Project
- Narrative & Storytelling
- Consumer Behaviour
- Art Direction for Advertising
- Contemporary Art Design & Cultural History
- Human-Centred Design and Elective
- Advertising Agency Models
- Social Impact and Elective
- Creative Campaign Development
- Communications Law, Ethics and Regulation
- Creative Ideation
- Relevant Disruption & Global Engagement
- Creative Entrepreneurship
- Group Project and Elective
- Advertising Campaign Project Capstone
- Industry Placement
Standard entry requirements
- Applicants must be at least 18-years-old at course commencement
- Successful completion of a senior secondary school certificate equivalent to Australian Year 12
- English Proficiency
- Interview
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