Bachelor of Advertising - 3 years

Collarts - Australian College of the Arts

Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 03392K

The Bachelor of Advertising course is perfect for students who want to become advertising professionals in the creative and arts industries, graduating with high-level skills and knowledge as a creative advertising and communication professional.

Structure

24 Units

Subjects

Persuasion & Representation
Introduction to Marketing & Advertising
Critical Thinking
Communication Design
Media & Society
Critical Survey
Copywriting
Advertising Campaign Strategy
Applied Media Project
Narrative & Storytelling
Consumer Behaviour
Art Direction for Advertising
Contemporary Art Design & Cultural History
Human-Centred Design and Elective
Advertising Agency Models
Social Impact and Elective
Creative Campaign Development
Communications Law, Ethics and Regulation
Creative Ideation
Relevant Disruption & Global Engagement
Creative Entrepreneurship
Group Project and Elective
Advertising Campaign Project Capstone
Industry Placement

Standard entry requirements

Applicants must be at least 18-years-old at course commencement
Successful completion of a senior secondary school certificate equivalent to Australian Year 12
English Proficiency
Interview