Bachelor of Marketing - 3 years
Collarts - Australian College of the Arts
Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 03392K
The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.
Structure
24 Units
Subjects
- Persuasion & Representation
- Introduction to Marketing & Advertising
- Critical Thinking
- Introduction to Digital Marketing
- Media & Society
- Critical Survey
- Social Media Marketing: Creating Content & Communities
- Advertising Campaign Strategy
- Brand Strategy & Management
- Business Economics
- Consumer Behaviour
- Publicity, Stunts & Experiential Marketing
- Business Structures & Organisational Behaviour
- Human-Centred Design and Elective
- Marketing Metrics & Data Analytics
- Social Impact Project and Elective
- Media Planning & Buying
- Communications Law, Ethics and Regulation
- Marketing Research
- Relevant Disruption & Global Engagement
- Marketing Technology: Automation & Personalisation
- Group Project and Elective
- Marketing Strategy Project Capstone
- Industry Placement
Standard entry requirements
- Applicants must be at least 18-years-old at course commencement
- Successful completion of a senior secondary school certificate equivalent to Australian Year 12
- English Proficiency
- Interview and portfolio of recent creative work
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