Master of Marketing
Griffith University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.Griffith University offers a number of study options for Marketing including on-campus and online.
Subjects
- Advanced Consumer Behaviour
- Brand Strategy and Management
- Business Data Analytics
- Business Dissertation
- Evaluating Marketing Performance
- GBS Dissertation
- Integrated Marketing Communication
- Listed electives and/or Free-choice electives
- Market Research
- Qualitative Methods
- Quantitative Methods
- Research Design
- Strategic Marketing
Standard entry requirements
Related Bachelor degree or higher.
Recognition
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website: Credit transfer Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. View credit precedents for this program
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Brisbane South (Nathan) | International: $37,000 | No |
|
| Gold Coast | International: $37,000 | No |
|
| Online | International: $51,750 | No |
|
