Master of Marketing/Master of International Tourism and Hospitality Management
Griffith University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.
Subjects
- Advanced Consumer Behaviour
- Brand Strategy and Management
- Competitiveness, Strategy and Risk Management
- Evaluating Marketing Performance
- Integrated Marketing Communication
- Listed electives and/or Free-choice electives
- Manage Tourism and Hospitality Information
- Managing the Tourism and Hospitality Workforce
- Market Research
- Strategic Marketing
- The Hospitality Experience
- Tourism and Hospitality Operations Management
- Tourism and Hospitality Revenue Management
- Tourism Product Design, Innovation and Digitization
Standard entry requirements
Related Bachelor degree or higher
Recognition
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website: Credit transfer Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. View credit precedents for this program
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Gold Coast | International: $74,000 | No |
|
| Online | International: $74,000 | No |
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