Bachelor of Business - Marketing
Kaplan Business School
Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 02426B
The Bachelor of Business (Marketing) is ideal for students who wish to embark upon a career as a marketing or business professional. It equips students with the foundation knowledge of vital concepts and practices within the increasingly strategic, diverse and evolving field of marketing. Graduates acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. Graduates may find a diverse range of employment opportunities and career pathways within organisations of all sizes. Marketing graduates might expect to find entry-level roles within public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce and digital marketing, or sustainable marketing for example.
Structure
24 subjects: 15 core and 9 electives
Subjects
- BUS101 Business Communication
- BUS103 Introduction to Accounting
- BUS104 Economics
- BUS107 Commercial Law
- BUS109 Skills for Numerical Analysis
- BUS105 Introduction to Business Analytics
- BUS110 Skills for Advanced Business English
- BUS111 Skills for Academic Success
- MKT200 Marketing Principles
- MKT201 Integrated Marketing Communications
- MKT203 Services Marketing
- MKT204 Omnichannel Marketing
- MKT205 Consumer Behaviour
- MAN202 Governance, Ethics and Sustainability
- ACC201 Financial Accounting
- ACC202 Accounting Information Systems
- ACC203 Advanced Financial Accounting
- ACC205 Management Accounting
- BUS201 Skills for Workplace Success
- BUS208 Quantitative Analysis
- FIN201 Financial Institutions and Markets
- FIN203 Corporate Finance
- HAT201 The Hospitality and Tourism System
- HAT206 Food and Beverage Operations
- HAT207 Technology and Innovation in Hospitality and Tourism
- HAT208 Accommodation Operations
- LAW204 Corporations Law
- MAN200 Introduction to Management
- MAN201 Organising People at Work
- MAN204 Managing Projects
- MAN205 Managing Operations
- MAN206 People and Culture
- MKT302 Digital Marketing
- MKT303 International Marketing
- MKT304 Strategic Marketing
- MKT306 Market Research and Analytics
- ACC301 Contemporary Issues in Accounting
- ACC302 Auditing and Assurance
- ACC303 Financial Reporting
- ACC304 Taxation Law
- ACC305 Strategic Management Accounting
- BUS307 Internship 1
- BUS308 Internship 2
- HAT301 Event Management
- HAT304 Emerging Issues in Hospitality and Tourism
- HAT305 Gaming and Entertainment Management
- HAT306 Professional Practice in Hospitality and Tourism
- MAN302 Dynamic Strategy
- MAN303 Entrepreneurship, Creativity and Innovation
- MAN304 Management in Global Business
- MAN305 Managing Change
Standard entry requirements
- Successful completion of Year 12 or equivalent schooling such as a Certificate IV or equivalent
- Minimum Australian Tertiary Admission Rank (ATAR) of 55 or equivalent.
Study pathways
Students may apply for credits into a KBS Postgraduate degree or a related postgraduate degree at another Australian higher education provider.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide | International: $62,400 | No |
|
| Brisbane | International: $62,400 | No |
|
| Melbourne | International: $62,400 | No |
|
| Perth | International: $62,400 | No |
|
| Sydney | International: $62,400 | No |
|
Further information
International students are required to undertake a full time study workload.
