Bachelor of Business - Marketing

La Trobe University

This professionally accredited degree provides a specialised set of marketing skills along with a foundation in business. We seek to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. The course aims to provide competencies and skills that are internationally transferable. In first year students will be introduced to a range of business disciplines such as accounting, economics and finance. They will also complete the first subject of a major in marketing, learning how marketing is defined, planned and delivered. The eight-subject marketing major gives students the knowledge to create and communicate effective marketing strategies. Students explore consumer behaviour, advertising, marketing research and strategic marketing. Nine elective subjects allow completion of a second major in a business discipline such as management or international business, a language, an international student exchange, or any other eight-subject major offered at the University such as public relations, media or Asian Studies. Alternatively students could complete one or two four-subject minors such as social media or marketing, or a selection of individual elective subjects, including an international study tour or intern subjects. Students build practical skills through a team project, in which they create plans to solve social, environmental and business problems. This course includes options to take up work placements and to study overseas through a study tour or exchange program. La Trobe University's overseas partner universities include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School. Unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

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At a glance

Type of Institution: University
Level: Undergraduate
Campus/Location: Melbourne
Institution CRICOS: 00115M; 00070G (Language Centre)

Subjects

  • Business
  • Marketing.

At La Trobe University, we’re ambitious global thinkers. Since we opened our doors in 1967, we have equipped more than 190,000 graduates with the skills and experience to build successful careers. With over 8,000 students from 110 countries, we pride ourselves on being an international university.

In 2016, La Trobe was ranked in the QS Top 50 Under 50, making us one of the world’s best young universities. Now in our 50th year, the QS World Working University Rankings has placed La Trobe in the top two per cent of universities worldwide.

At La Trobe, we balance research excellence with real-world experience. Our Professors of Practice are industry-experienced teaching professionals who bring industry into the classroom, and across all our schools we offer Work Integrated Learning opportunities where you can apply your learning in a real workplace. You can then record and build on your experiences through our Career Ready Advantage program, developed with industry and structured to help you actively prepare for your life beyond university.

La Trobe has seven campuses across the state of Victoria, including two in Melbourne and one in Sydney’s central business district. The Melbourne campus has 267 hectares (660 acres) of stunning parkland and waterways, including a major wildlife sanctuary. It offers a welcoming and diverse campus community with residential style accommodation and services.

latrobe.edu.au/international

Highlights

La Trobe is currently ranked among the top 400 universities in the world, according to the three most prestigious international rankings: the Academic Ranking of World Universities (ARWU) 2016, Times Higher Education 2016-2017 and QS World University Rankings 2016-2017.

82 per cent of our research areas were rated at ‘world standard or above’ in the 2015 Excellence in Research for Australia Report.

Our Career Ready Advantage program was developed in consultation with industry and is designed to help you actively prepare for life after university.

We’ve invested more than AU$500 million into world-class centres for learning and research, including the La Trobe Institute for Molecular Science (LIMS), the Centre for AgriBioscience (AgriBio), a world-class sports park currently in development, and our Wildlife Sanctuary, which has numerous indigenous plants and animals, from kangaroos to emus.

latrobe.edu.au/about

Student Services We have wide variety of service options to help you get the most out of your time in Australia. ASK La Trobe is your 24/7 student help service where you will find answers to frequently asked questions (FAQs) about study and student life. You will also be supported by International Student Services who are dedicated to assisting you from the time you arrive through to graduation. Our student services include: support for pre-departure and orientation academic and personal one-one-one support community engagement programs volunteering and student hosting. Courses La Trobe offers more than 200 courses, including 125 undergraduate degrees and over 120 postgraduate courses, across a wide range of a study areas, including: arts and communications business and commerce engineering health sciences information technology law teaching and education sciences. latrobe.edu.au/courses

Courses

La Trobe offers more than 200 courses, including 125 undergraduate degrees and over 120 postgraduate courses, across a wide range of a study areas, including:

arts and communications

  • arts and communications
  • business and commerce
  • engineering
  • health sciences
  • information technology
  • law
  • teaching and education
  • sciences.

latrobe.edu.au/courses


We have wide variety of service options to help you get the most out of your time in Australia. ASK La Trobe is your 24/7 student help service where you will find answers to frequently asked questions (FAQs) about study and student life.

You will also be supported by International Student Services who are dedicated to assisting you from the time you arrive through to graduation.

Our student services include:

  • support for pre-departure and orientation
  • academic and personal one-one-one support
  • community engagement programs
  • volunteering and student hosting.

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