Master of Marketing

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00115M

In the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets. The Master of Marketing provides you with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, you utilize your professional judgment by critically analyzing the business environment and ethically solving marketing problems.

Structure

Total of 240 Credit Points

Subjects

• LTU0AIM Academic Integrity Module
• MKT4004 Brand Management
• MKT5002 Consumer Decision Making
• MKT4002 Integrated Marketing Communications
• MKT5003 Marketing Research
• MKT4001 Principles And Practices Of Marketing
• MKT5001 Sales Management
• MKT4003 Social Media And Visualisation
• MKT5010 Business-To-Business Marketing Strategy
• MKT5008 Customer Experience Management
• MKT5005 Heuristics And Biases In Marketing Decisions
• MKT5006 Marketing Analytics
• MKT5009 Marketing Strategy And Planning
• MKT5007 Service Delivery Management
• MKT5012 Content Marketing Strategy
• MKT5011 Digital Marketing Strategy
• MKT5004 International Marketing Management
• BUS5010 Business Work Placement
• MGT5EBP Entrepreneurial Business Planning

Standard entry requirements

• Postgraduate: Prerequisites - Undergraduate requirements - Successful completion of an Australian bachelor degree (or equivalent).
• International: IELTS - 6.5 < 6.0 (PG minimum) - 6.5 IELTS (Academic) with no individual band less than 6.0.
• Note: This course may be subject to alternative or extra entry requirements depending on your life circumstances and/or work experience. For the complete entry requirements, please search for your course on the La Trobe website: latrobe.edu.au/courses

Study information

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