Bachelor of Marketing
Monash University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00008C
In the Bachelor of Marketing, you will build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.
Structure
Students must complete 144 points of which 96 points are focused on business study and 48 points are used to provide additional depth and breadth. Three themes: Part A - Foundation business knowledge (18 points), Part B - Specialist discipline knowledge and Part C, Capstone experience (78 points), Part D - Elective study (48 points)
Subjects
- Business
- Commerce
- Marketing
Standard entry requirements
- QualificationEntry Score - 2023 intake
- GCE A level 9.5
- International Baccalaureate Diploma Programme 29
- Advanced Placement 7
- ACT 25
- Pearson International Advanced levels 9.5.
Recognition
This degree may allow graduates to satisfy the educational requirements of various professional registrations and memberships.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Caulfield | International: $156,600 | No |
|
Further information
At Monash students can also combine their Bachelor of Marketing as a double degree with Arts, Business or Media Communication providing genuine diversity of study across a range of areas.
