Bachelor of Arts / Bachelor of Communication - Advertising

University of Canberra

This program is for those who seek a professional qualification in Advertising but who also value the flexibility of a general education in the liberal arts. It combines communication and media studies with thorough education in the theories, issues and skills pertaining to the Advertising industry. The addition of a liberal arts specialisation extends the intellectual knowledge base and critical thinking skills and thus improves graduates' employment prospects. Graduates find employment in either the creative or account management side of advertising agencies, the media, and in advertising or marketing communication departments in public or private organisations.

At a glance

Type of Institution: University
Level: Undergraduate
Campus/Location: Canberra
UC College, Bruce
Institution CRICOS: 00212K


  • Accounting
  • Advertising
  • Applied economics
  • Applied statistics
  • Architecture history and theory
  • Communication and media studies
  • Communication studies
  • Community development
  • Community studies
  • Counselling studies
  • Creative writing
  • Cultural heritage practice
  • Digital design and production
  • English language and literature
  • Event management
  • Financial services
  • Gender and diversity
  • Governance and policy
  • Human nutrition
  • Indigenous studies
  • Information systems
  • Integrated environment management
  • Interior architecture and technology
  • International studies
  • Journalism studies
  • Justice studies
  • Language studies
  • Law and society
  • Law and technology
  • Literary studies
  • Management
  • Managing human resources
  • Marketing
  • Media and scriptwriting
  • Media arts
  • Museum studies
  • National security
  • Performance art
  • Political communication
  • Politics and government
  • Politics and international relations
  • Psychology
  • Service management
  • Sociology and social policy
  • Spanish
  • Sport business
  • Sport management
  • Storytelling
  • Teaching English to speakers of other languages (TESOL)
  • Tourism management

At UC, our degrees focus on developing skills for the real world. UC’s strong emphasis on work-integrated learning provides the practical experience that our students need to be job-ready. With UC located in the national capital of Australia, students also gain access to valuable internships, practical projects and industry networking contacts that will enhance their employability and enable them to gain a competitive edge when they enter the workforce after graduation. As a result, UC graduates have a 90 per cent employment rate and higher starting salaries than the average graduate across Australia (QILT 2017). 

World Ranked

  • Top two per cent of universities in the world (2018 QS World University Rankings)
  • Top 100 young universities worldwide (2017 Times Higher Education Young University Rankings and 2016/17 QS Young University Rankings)
  • Top 100 universities in Asia-Pacific region (2017 Times Higher Education Asia-Pacific University Rankings)
  • Ranked ‘Well above world-standard’ in the fields of ecological applications, environmental science and management research. Ranked ‘above world-standard’ in the fields of genetics, human movement and sport science, nursing and public health and health services research (2015 Excellence in Research Australia)

Our campus

  • Single campus located 10 minutes from the city and within walking distance from cafés, restaurants, a cinema, a shopping centre and beautiful lake.
  • UC has an on-campus medical centre, pharmacy, student-led health clinics, fitness centre and gym, food outlets and cafés, bank, bookshop, post office, childcare facilities and preschool.
  • UC has a full range of facilities including a library, a 24/7 computer lab and wireless access.
  • UC has a diverse community of over 17,500 students, including more than 4500 international students from over 107 countries.
  • UC has guaranteed on-campus accommodation for all international students.
  • UC public hospital will open on campus in 2018.

UC Locations

International students have the option to study some of UC degrees in Sydney, Melbourne, Brisbane and across Queensland.

Multi-Billion Dollar Campus Development

By 2030, UC campus will be transformed into a series of precincts, focusing on growing national and international partnerships, and transformational research and learning. Developments include an aged care facility, a cancer care centre and an innovation park. These facilities are being integrated into teaching and research, providing exciting new opportunities for the university and surrounding community. The campus development will also provide students with more work-integrated learning opportunities, such as internships and industry projects, than ever before.


We offer over 300 undergraduate, postgraduate and research degrees across a number of study areas including built environment and design, communication and media, education, government and policy, health, information technology, and many more. 

For more information about our courses, visit

At University of Canberra, each and every one of our students is important to us. That’s why we have a range of resources and facilities available to all students should they need some help. These include International Student Support Service, multi-faith centre, medical, counselling centre and research students’ office, among many others.

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