Bachelor of Digital Marketing
University of New England (UNE)
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00003G
The landscape of marketing is changing at a rapid pace, creating a rising need for digital marketing professionals who can innovate and adapt to evolving market behaviours and new technologies. UNEs Bachelor of Digital Marketing will prepare you to embrace these opportunities, whether you envision yourself excelling in the workplace, launching as an entrepreneur, managing a small business, or overseeing large-scale enterprises.
Structure
144 credit points
Subjects
- Accounting Information for Business Decision-making (AFM123)
- Capstone Project (BUS381A)
- Creative Industries (COMM103)
- Digital Marketing Fundamentals (DM120)
- Content Marketing (DM220)
- Business Storytelling (DM221)
- Digital Global Marketing (DM222)
- Social Media Marketing (DM223)
- Digital Retailing (DM224)
- Artificial Intelligence in Marketing (DM331)
- Digital Marketing Analytics (DM332)
- Economics for Management (ECON123)
- Communication for Business (MM105)
- Fundamentals of Marketing (MM110)
- Fundamentals of Management (MM123)
- Consumer Behaviour (MM311)
- Digital Marketing Communications (MM313)
- Services Marketing (MM314)
- Strategic Marketing (MM316)
- Business Ethics (MM322)
- Strategic Planning and Sustainability (MM403)
- Business Statistics (QM161)
- Pitches and Partners (THEA360)
Standard entry requirements
an Australian Year 12 qualification or overseas equivalent.
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