Bachelor of Business (Marketing)
University of Wollongong
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00102E
Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During your first year you will study core business subjects and in second year you will begin your major in marketing, developing skills needed to manage integrated marketing and communications strategies. Throughout this degree, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. You will learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.
Structure
144 Credit Points
Standard entry requirements
- Domestic: Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.
- International: Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| UOW Bega Valley | International: $97,344 | No |
|
| UOW Liverpool | International: $97,344 | No |
|
| UOW Online | International: $97,344 | No |
|
| UOW Shoalhaven (Nowra) | International: $97,344 | No |
|
| UOW Sutherland (Loftus) | International: $97,344 | No |
|
| Wollongong | International: $97,344 | No |
|
Fee comments
Campuses: UOW Bega Valley, UOW Liverpool, UOW Online, UOW Shoalhaven (Nowra), UOW Sutherland (Loftus), Wollongong.
Also available for Domestic. Please Contact University of Wollongong Australia for more information about tuition fees
