Bachelor of Business (Marketing)
Victoria University (VU)
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00124K; 02475D
The Bachelor of Business has been revitalised to enhance graduate outcomes with a new course structure being delivered in Semester 1 2023. Information will become available online after September 2022.This challenging and engaging business degree will improve your intellectual, analytical, organisational and interpersonal skills. VU's strong industry links, workplace learning opportunities and industry-expert lecturers will also help you to graduate work-ready.Become a savvy, switched-on marketer, connecting brands, products and services with their target markets.Choose the Marketing major in VU's Bachelor of Business and get ready for a fast-paced and rewarding career in the marketing industry. Our course will give you a solid understanding of core business and marketing studies, equipping you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.Through this challenging and engaging course, you'll be taught a range of marketing theories and practical marketing solutions. You'll learn from lecturers who are experts in their field, covering topics from marketing research and consumer behaviour to international marketing and marketing strategy.You'll also gain valuable industry experience and confidence through our workplace learning initiatives. You'll be job-ready before you even graduate so that you stand out to employers in this popular and competitive industry.
Structure
To attain the Bachelor of Business, students will be required to complete 288 credit points
Subjects
- Market analyst
- Marketing communications officer
- Fundraising officer
- Brand strategist
- Social media marketing officer roles
Standard entry requirements
- Australian Senior Secondary Certificate (e.g. VCE)
- An Australian or overseas equivalent
- An International Baccalaureate (IB).
